18 August 2008

Mobile Consumption





















image and article

Consider the reality of shopping any where and anytime...catalog sales where perhaps the first, then came telemarketing, the internet and now...the cell phone. Consumers can now simply scan with their cell phones bar codes from magazines, billboards or whatever and directly purchase merchandise whenever they happen to see it....instantly. While not mainstream in the states, versions of this appear already in Japan.

This technology throws into question the physicality of retail all together. Malls, downtowns have already been disjointed from community...is this an opportunity to reintegrate? by simply dissolving the "store" all together.

How does mobility enter into this? As we move about the day, shopping can just be completed along the way...our destinations become more recreational and work-based? The necessary details of living (food, warmth, energy) simple disappear into the "network".

And the car? could the automobile be an extension of our cell phones? Can the car serve similar if not greater functions...if not the greatest...that of physical mobility? Safety, security, expression, communication...

Volkswagen already has introduced a touch screen interface for all their vehicles beginning in 2009. --- bring on the iCar.

Additional articles:
Ralph Lauren shopping by cell phone
http://www.geeksugar.com/619077

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