Mapping the Buzz

Mapping the Cultural Buzz, by Melena Ryzik

"The research, presented in late March at the annual meeting of the Association of American Geographers, locates hot spots based on the frequency and draw of cultural happenings: film and television screenings, concerts, fashion shows, gallery and theater openings. The buzziest areas in New York, it finds, are around Lincoln and Rockefeller Centers, and down Broadway from Times Square into SoHo. In Los Angeles the cool stuff happens in Beverly Hills and Hollywood, along the Sunset Strip, not in trendy Silver Lake or Echo Park.

The aim of the study, called “The Geography of Buzz,” said Elizabeth Currid, one of its authors, was “to be able to quantify and understand, visually and spatially, how this creative cultural scene really worked.”"