Farm 776: Linking object with landscape...connecting food with its source.
Forging a Hot Link
"Beginning this month, customers who buy its all-purpose whole wheat flour ... can go to findthefarmer .com, enter the lot code printed on the side of the bag, and visit with the company’s farmers and even ask them questions."
other sources:
http://www.treehugger.com/files/2007/04/do_you_know_whe.php
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