Creating a Pink Network

Malawi- Sub-Saharan Africa:
One can't help but notice how the new marketing strategy Zain (formally TelCel) is making its imprint on the urban conglomerations in Malawi. Painting local vendors buildings their "branding" color of pink, it becomes a no brainer in locating the "top-up" cards to fill your cell phone with minutes.

And beyond that, the color pink begins to visualize the invisible cellular network in a rather under developed part of the world, where one would (initially) assume cell phone access would be limited. Now, while traveling/shipping/conducting business about the countryside, the presence of these pink buildings denote the invisible presence of cellular connectivity. Moving from large city to large city, reveals blurs of pink within interspersed towns, villages, urban conglomerations. The network is made visible thru architectural and urban strategies.

In a country that is one of the least developed and densely populated, splashes of color are all you need. What was once Coca-Cola painting the new globalized frontier, it is now cell phones and the services that connect people.