Toyota “HEYA” Project. I don't really know what its for, but i think its interesting the issue of a "automobile industry" creating "community" (virtually) is worth noting. I am sure most of this is a PR maneuver, geared to collect email addresses and be one with a more "creative" "community".
But really, what are the roles this industry can play in making community. So much of the industry is blamed for destroying communities, how can such an industry reconnect, redefine, re-create community....the real one.
As consumers, we purchase products. How is "Transportation" not a product? How can the industry be reconsidered a part of a larger social/public/community/neighborhood project...a greater community function. How would that framework operate? What would that "product" look like? What would that consumer (s) require?
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