Service Design

Service Design: “Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view.”

"Developing more sustainable societies will require getting the increasing urbanization of global populations right. Cities, because of their density, afford substantial eco-efficiencies. However, as a result of their ill-considered 20th century development, cities are yet to deliver on that promise. So cities need to be significantly, and rapidly, retrofitted."

"Some examples of their deliverables are: service assessment, needs analysis, service blueprint, customer journey maps, ethnographic studies, concept sketches, mock-ups, feasibility study, business plan, communication strategies, etc.


Moreover, as described by Joe Heapy from Engine in an article called “Make Yourself Useful,” designers are working more and more within organizations to transform their innovation practices and organizational models. In this case, the design deliverables are changing from finished design ‘products’ to ‘knowledge transfer’ activities such as the formalization of innovation processes, pilot projects, training sessions or design toolkits."