14 November 2008

Tracing our Clicks





















By monitoring what we google online, can we actually get a better sense of the what the general public are thinking, experiencing and doing?

Leave it to Google itself to find that out. Google Flu Trends for example, within this report taking data from the past four years to show that by identifying key search terms, Google Flu Trends can call a flu outbreak up to 10 days before the CDC an identify it.

From their site:

"Each week, millions of users around the world search for online health information. As you might expect, there are more flu-related searches during flu season, more allergy-related searches during allergy season, and more sunburn-related searches during the summer. You can explore all of these phenomena using Google Trends. But can search query trends provide an accurate, reliable model of real-world phenomena?"

..."real-world phenomena"...

How are our individual actions both virtually and physically understood within a collective?
What kind of "thinking" are we entering into a www database?
What kind of "thinking" could we begin entering into a www database to improve other social, cultural, economic functions?
What is a truly transparent city that can quantify satisfactions? dissatisfactions? qualifications?

image credit: google.org
additional article: new york times

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